Red Cartel

Red Cartel are Australia’s leading experts in Virtual Reality, Augmented Reality and, location-based entertainment.  The company has over 20 years of experience servicing a large number of industries including Oil & Gas, Entertainment, Healthcare and Government.  The company has over 20 years of experience servicing a large number of industries including Entertainment, Construction, Healthcare and Government.  Previous clients include Shell, Red Bull, eBay, Qantas, Cadbury, KPMG and TAFE.

The incremental value to ISA Group shareholders includes;
• Creation of games for FREAK Entertainment
• Continued development of Defence and Industry capabilities
• Ability to broaden business models and revenue streams through IP ownership
• Creation of games for FREAK

Red Cartel has previously built a world class Virtual Reality free roam game and will design and create new free roam and arcade style content to suit current and future FREAK venues.  FREAK is currently looking at multiple high through-put shorter experiences to suit theme parks, festivals and other high foot traffic areas.  The ability to design, build and operate these experiences will increase the current offering under the FREAK brand.

Defence and Industry Capabilities: The acquisition includes a cutting edge military Virtual Reality training tool which has been custom built by Red Cartel over the past 12 months.  The tactical trainer has been developed with current defence requirements in mind and will be ready for live trial within the first 6 months of the acquisition. The ability to provide turnkey solutions and support to global Defence markets forms part of the simulation training strategy that ISA Group put into motion last year.

IP ownership and additional revenue streams: Removing upstream limitations is key to expediting the FREAK Entertainment rollout, with in house IP enabling Franchise and “Turn Key” system business models. Outside of FREAK, the in-house development capability greatly increases ISA Group’s ability to add additional revenue streams such as licensing, support and partnerships with Enterprise markets.

For further details, view the full ASX release here.